First thing first.
Comparative advertising or advertising war is an advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product naming it. Also referred to as “knocking copy”, it is loosely defined as advertising where “the advertised brand is explicitly compared with one or more competing brands and the comparison is obvious to the audience.”
Modi stole Rs 30,000 crore and put it in Ambani’s pocket,” Gandhi said. He is a ‘chowkidar’ not for the people but Ambani and Adani,”