Advertisements are inevitable in our growing world which is dominated by multi-national companies. Companies are always trying their hard to lure us by advertisements. We are exposed to them all the time. Here are some awesome facts to know about advertisings.
1. Roadside billboards were popularized in 1908 when the Model T Ford was introduced. More people were on the road, thus more people were exposed to billboards. Now, they are considered as distractions. Many expressways and highways banned billboards installations for a good reason.
2. Facebook advertisements are inexpensive and have a high return. With more than two million active advertisements on the social platform, it’s important to put out high-quality content.
3. Ice cubes in beverage advertisements are typically made of acrylic so they won’t melt under hot photography lights or move around. Bubbles are made by adding detergent, and water is added to the light will filter through better.
4. The famous Marlboro Man ads began in 1955. The Marlboro Man actually included a kind of masculine figures such as athletes, gunsmiths, and captains, but the strong cowboy image proved the most marketable. Three men who appeared in the advertisements later died of lung cancer, earning the brand the nickname “Cowboy Killer.”
5. Advertisers consciously try to create a ‘nag factor” by bombarding kids with ads prompting them to buy certain products in order to become popular. American children ages 12-17 will ask a parent for products they have seen on television an average of nine times until parents finally give in.
6. Advertisers often use a technique called “affective condition,” which means they take a product and place it next to other things consumers feel positively about. For example, a detergent ad will juxtapose their brand with babies, sunshine, flowers, or other similar items. Repeatedly showing their brand with these items makes consumers feel good about the detergent too.
7. Food advertisements often use “food stylists” to style food for advertisements. For example, food stylists for roasted chicken will pull the skin tight on the chicken and sew it up with a needle and thread. Then they will stuff the chicken with wet paper towels, which keeps the chicken plump and creates steam. The chicken is then roasted just enough to make the skin bumpy while the insides remain raw. The bird then is painted a golden brown.
8. Doyle Dane Bernbach’s “Think Small” ad for Volkswagen at the end of the 1950s is considered particularly brilliant because it took a German car initially created for Hitler and successfully sold it to post-war Americans.
9. A new kind of advertising called “viral advertising” uses blogs and emails to promote a product. For example, Dove’s “Evolution of Beauty” campaign was an overnight viral sensation when more than a million people watched a time-elapsed video of a model being made beautiful on YouTube.
10. “Ambient ads,” which legally and illegally advertise on unexpected places, such as store floors, washroom stalls, or sidewalks, have been so successful that marketing firms have actively sought out new and shocking places to display their products. Researchers note that this use of “edgy” space intensifies a sense of distrust and alienation because it makes people suspicious that any human interaction may be a commercially staged event designed to get us to buy something.
11. Because the Mars candy company found the character ET in the movie ET: The Extra-Terrestrial so ugly, they refused to allow M&M’s to act as a lure for the creature. Instead, Reese’s Pieces were used. Sales for Reese’s Pieces went up 65% once the film was released.
12. A York University study revealed that U.S. pharmaceutical companies spend twice as much on advertising as they do on research.
13. The American Psychological Association reports that children under eight years old are not able to critically understand advertisements and that they regard them as truthful, accurate, and unbiased. Advertisers don’t care about childrens.
14. Next time you see an advertisement for watches, pay special attention to the watch hands. The majority of watches shown in advertisements are positioned to 10:10 so that the hands of the watch highlight the watch brand name. In addition to highlighting the watch brand, they also make a smiley face! Except for Apple, they set their watches at 10:09, because they considered themselves as unique.
15. Want to increase the potential engagement of a social media post? Post it on Thursday. According to experts, the best way to have people interacting with a link days after it’s posted is by posting it towards the end of the week. In fact, food content is 10x more likely to be clicked on on Thursdays and Saturdays. Bon Appetit!
16. An American laundry detergent company hoped to market their product to Arabs. Their chosen method focused on sequential images showing soiled laundry becoming clean. The company failed to understand that Arabs read right to left, meaning that their advertisement showed clean clothes becoming soiled. We are guessing this had an adverse to their marketing plan.