Your attitude is like a box of crayons that color your world. Constantly color your picture gray, and your picture will always be bleak. Try adding some bright colors to the picture by including humor, and your picture begins to lighten up. -Allen Klein
We can’t imagine the world without colors. It could be a world without emotions and feelings. Let’s take a tour of the fascinating world of colors. Here are some vivid facts on colors.
1. Silver- the savior.
When buying that brand new car and finding yourself bewildered by the 20-page catalog of options, your best bet is – and forever will be – to go with silver. Silver-colored cars are least likely to be involved in a vehicle accident since they are most noticeable on the road and in low light. This, coupled with lower insurance rates and the silver color’s ability to maintain a look of cleanliness, manifests itself as a guaranteed win.
2. Did you ever think why the logos of famous food restaurants use “red” as prime color? This is because red color is known to seduce inner cravings.
Colors command a strange effect on our psychology. It changes our mood even before we realize it. This is why it is an influential factor in our buying pattern. In fact, the psychology of colors is a strong motivator in our selection of products. We prefer a brand due to a psychological angle and ‘color factor’ defines that aspect to a large extent.
3. Bright Colors Will Make You Smarter and Happier.
Colors are responsible for 62-90% of our first impressions of one another. That means that if you favor black and neutrals to violets and oranges, it might be time to add a little color to a bland wardrobe to make a better overall impression. Who knows? It could mean the difference between getting the job and meeting the mate of your dreams, or living alone and waking up next to a beer can pyramid on a Tuesday morning.
4. Colors can be dreadful.
Chromophobia (also known as Chromatophobia) is the rare, persistent, irrational fear of colors. Some people who have this disorder will react strongly to particular shades or tones, while others will try to avoid color entirely. Some signs and symptoms are nausea, dizziness, shortness of breath, feelings of panic, raised heart rate and blood pressure, anxiety, lightheadedness, headache, and trembling. Effective treatment involves methods and techniques that include systematic desensitization and exposure therapy.
5. Most of the school buses are in color yellow( some are a mixture of yellow n orange) because Yellow gets our attention faster than any other color. People notice yellow objects first.
Even when you are looking straight ahead, you can see a yellow object that is not in front of you “in the corners of your eyes” much sooner than any other color even red. Scientists describe this as follows: “Lateral peripheral vision for detecting yellows is 1.24 times greater than for red.”
Many experts also point out that colors such as yellow or greenish-yellow are more visible to the human eye under dimmer conditions compared to red.
The lightness or darkness of colors is called value.
When the white value is added more to a color then it is called tint.
When a black value is added to a color then it is called shade.
When almost same colors are used in a painting each aside to other, then these are called analogous colors.
Earthy colors are also called neutral colors because they are not too bright and shiny.
Red, orange, yellow colors fall under the category of warm colors whereas blue, free, purple are collectively called cool colors.
Hue is the name of color itself.
Saturation is the amount of white, black or grey ie. the range of color neutral to brilliant.
One color scheme is called monochromatic colors. It is obtained by adding dark or light values.
7. The green color is incorporated into health and prosperity. People also perceive green as a source of serenity and peace as it is closely related to nature. Just look at nature and you will get bogged down by the richness of this color in the natural world.
As green means wealth and nature, it exists in the brand identities of some of most prestigious organizations:
Animal Planet is a famous channel for people who love nature. It has a logo design with green color in the lead. Although the logo is not very well received, the green color definitely set off the theme of the channel.
The icon of Land Rover green color. The green color in the logo translates to its customers the environmental-friendly approach of the company which is a prime theme of this company.
8. Technically, Colors Do Not Exist.
Colors are actually wavelengths that need a receiver or interpreter to make sense of them. Without eyes and a brain, what we call color would just be light frequencies.
9. We love blue, so does mosquitoes.
Globally, the color blue consistently comes up as a favorite when people are asked their favorite color. Up to 40 percent of those polled choose blue as best, with those loving purple at around 14 percent. Strangely enough, blue is actually favored by mosquitoes as well; they favor to try to bite persons wearing blue more than any other color.